CM & Sons Food Products, Inc. was established as a family enterprise in 1995 in Bacolod City, Negros Occidental. Its products are marketed under the trade name "Merci," a French word that literally means "thank you."
Primarily, Merci started as a small bakery, supplying breads to a single store at the Libertad Market.
But satisfying customers with high quality breads at affordable prices, combined with aggressive marketing strategies and the ingenuity of youth, it did not take long for the company to add more branches around the city and to supply to satellite dealers all over the province.
And Merci did not only remain as a bakeshop but soon evolved into a fast food restaurant serving delicious and affordable snacks and meals for people on the go. More branches also came about, even in neighboring cities in the province.
Complementing its food line, Merci diversified its business interests in 2003 with the introduction of its bottled water brands, Merci Purified Drinking Water and Vitalife Purified Drinking Water distributed around Negros Island. Despite. competing with several national brands. Until today, these two brands are still enjoying a sizeable market share in the province.
The success of CM & Sons Inc. may very well be attributed to its ability to cope with the emergence of new markets and opportunities.
Thus in January 2005, CM & Sons launched its newest line Merci Pasalubong Treats in order to cater to the growing tourist and balikbayan crowd that regularly come into the province. These pasalubong treats have gained a massive "suki" that it was inevitable for the company to open its first Merci Pasalubong Center in Singcang on September 2005. This branch is only about five minutes away from the airport and has since been gaining wider acceptance among the locals and travelers alike. Seven months later, a second Merci Pasalubong Center emerged in Mandalagan in April 2006, which caters to the North-bound clients.
Barely a year after storming the local pasalubong market, Merci Pasalubong Treats is now widely available nationwide, with distributors to as far as Tuguegarao City in the North and Zamboanga City in the south. There are also dealers Manila and in the islands of Negros, Cebu, Panay, and Mindanao. This year, Merci Pasalubong Treats were also exported to Canada.
For its advertising and promotions, the company employs different media, such as television, radio, print, and outdoor signs, to reach its different target markets. Merci products enjoy massive exposure in these advertising venues.
Now, CM & Sons continues to keep its loyal clientele by strictly maintaining high quality in all its products. Operations are strictly controlled at their production site in Hervias II, Bacolod City. All in all, the company is manned by an almost 300-strong workforce, with each one trained and effectively doing his or her task to build up the company.
The young and dynamic management also stands ready to satisfy future consumer needs by constant innovation and expansion of product lines, which are always offered at a price that most of the local population can afford.